Example review
Exactly the warm grey we needed.
The colour on the wall is close to the sample, and the finish was easy to work with.
Fictional example · Colour accuracy 5/5Product & store reviews · Shopify app
Show the details behind the score.
Collect product and store reviews, photos and videos. Ask about quality, fit or finish, and keep the feedback connected to the right Shopify products.
Free plan · 14-day paid plan trial · Online Store 2.0
Product-specific feedback
Quality. Fit. Finish. The detail matters.
Ask for an overall rating and optional scores for the properties customers care about. Show that context beside reviews, photos and videos.
Interactive example with fictional reviews. Attribute filters are included on Growth and Pro.
Website demonstration
Interior wall paint
4.0out of 5
★★★★★
Showing all 3 example reviews
Example review
Good result after a careful first coat.
The finish is even, but the colour reads a little cooler in our north-facing room.
Fictional example · Colour accuracy 4/5Example review
Useful, but not quite our expected shade.
The application was straightforward. We should have ordered a larger sample first.
Fictional example · Colour accuracy 3/5Fictional content for a website demonstration — not a live store or customer endorsement.
Inside Rootmade
Control the message and the result.
Configure your review workflow in Shopify, then check how it looks for customers.
Marketing + customer service · Pro
One review.
Two responsibilities.
Respond to a customer problem and manage publication in a connected workflow, with a clear next step for each team.
01 / Marketing
Manage publication.
Review the submission, moderate the text and media, and decide what is published. Internal service notes stay private.
02 / Customer service
Follow up on the problem.
Hand a review to customer service manually or use automatic problem flagging. Open service tasks appear in a separate inbox.
03 / Shared context
Return the outcome.
Record the service outcome and a note for marketing. Closing a service task does not publish the review; marketing keeps that decision.
Pro includes team handoff, automatic flags and publication deadlines. Standard moderation and private team notes are included on Free.
Everything in one view
From invitation to a useful review.
See what each part of the app does and which plan includes it.
Collect feedback
Invite customers to share their experience after an order.
- Product and store reviewsFree + Growth + Pro
- Collect feedback about individual products and the store experience.
- Photo and video reviewsFree + Growth + Pro
- Accept up to 5 photos and one short video per review, within your storage allowance.
- Automatic invitationsFree + Growth + Pro
- Choose fulfilment or delivery timing and the delay before asking for a review.
- Email templatesFree + Growth + Pro
- Edit the messages used for Default delivery. Klaviyo messages are managed in Klaviyo.
- Review remindersFree + Growth + Pro
- Follow up when an invitation has not led to a review. Default reminders share the order’s sending cycle.
- Review incentivesFree + Growth + Pro
- Offer a discount for eligible verified review submissions. Eligibility does not depend on the score; rewarded reviews are labelled.
Understand the product details
Keep the information shoppers need beside the overall score.
- Optional attribute scoresFree + Growth + Pro
- Create up to 8 additional 1–5 ratings, such as quality, fit or finish.
- Questions and answersGrowth + Pro
- Let shoppers ask product questions and publish your answers.
- Product groupingGrowth + Pro
- Choose how related product reviews are grouped for display.
Display reviews in your store
Add review blocks through the Shopify theme editor.
- Star ratings and review listsFree + Growth + Pro
- Show the published review score and a readable list of product reviews.
- Colours and labelsFree + Growth + Pro
- Match basic widget colours and copy to your store.
- Review carouselFree + Growth + Pro
- Display reviews in the default carousel layout.
- Attribute score displayFree + Growth + Pro
- Show attribute score bars beside individual reviews and in the overall summary. Collecting and displaying scores are both included on Free.
- Attribute filtersGrowth + Pro
- Let shoppers filter reviews by the optional attribute scores that matter to them.
- Additional layouts and controlsGrowth + Pro
- Use minimal or split review layouts, verified-buyer filtering, media sizing and additional carousel settings.
- Online Store 2.0Free + Growth + Pro
- Install app blocks without editing theme code. Check each product template where you want reviews.
Manage and move your reviews
Keep publication and migration decisions under your control.
- Moderation and repliesFree + Growth + Pro
- Review submissions, manage their publication and respond publicly.
- CSV and Yotpo importFree + Growth + Pro
- Preview existing reviews and identify invalid or unmatched rows before import.
- Catalogue matchingFree + Growth + Pro
- Match by Shopify product ID, handle, SKU, EAN or a configured product metafield.
- Export and privacy toolsFree + Growth + Pro
- Export review data and handle customer data requests.
- Internal team notesFree + Growth + Pro
- Add private notes labelled for marketing or customer service. Notes are not published with the review.
- Personal data checksFree + Growth + Pro
- Hold detected personal data in review text for moderation before publication.
- Separate text and media moderationFree + Growth + Pro
- Review photos and videos separately so eligible review text can be published while media awaits approval.
Connect marketing and customer service
Keep service follow-up and review publication as separate decisions, with the outcome in the same review record.
- Separate team inboxesPro
- Marketing manages pending publication; customer service sees reviews flagged for follow-up.
- Customer service handoffPro
- Flag a customer problem, record the service outcome and return a private note to marketing. Closing the service task does not publish the review.
- Automatic problem flaggingPro
- Use low scores, complaint keywords and safety or legal signals to flag reviews for customer service.
- Publication deadlinesPro
- Give pending reviews a deadline in business days and order the inbox by that deadline.
- Optional AI problem classificationPro
- With a configured AI connection, classify whether review text describes a customer problem. AI does not decide publication or write replies.
Connect your sending and review data
Start with included delivery and connect other tools when you need them.
- Default deliveryFree + Growth + Pro
- Rootmade sends review emails for you. No separate email service account is needed.
- Your own sender addressFree + Growth + Pro
- Use an address such as reviews@yourstore.com after domain ownership and sending DNS verification.
- Klaviyo eventsGrowth + Pro
- Run review invitations through your own active Klaviyo flows.
- Outgoing webhooksGrowth + Pro
- Send review events to a service you connect.
- Google product review feedFree + Growth + Pro
- Generate an XML feed for Google Product Ratings. Google programme eligibility, approval and product matching are separate requirements.
Your sending workflow
Start with Default.
Connect when you need to.
Choose how invitations are sent before editing the messages.
All plans
Included delivery.
Rootmade sends your review invitations. Edit the messages in Email templates; no separate sending account is required.
All plans
Your own sender.
Use a working address on your store’s domain. The app walks you through domain ownership and sending-record verification.
Growth + Pro
Your Klaviyo flows.
Receive review-request events in Klaviyo. Create and activate the flows there, and edit the messages in Klaviyo.
Getting started
Three steps to your first review.
Keep the first setup small, then roll it out across your product templates.
Install in Shopify.
Open the app in Shopify admin and choose the plan that fits your store.
Set your invitations.
Choose Default delivery, edit your messages and set the timing after fulfilment or delivery.
Add your review blocks.
Add Rootmade app blocks in an Online Store 2.0 theme. Check desktop and mobile, then save the theme.
Free · Growth · Pro
Start free. Grow when you need to.
Choose the allowance and controls that fit your store. All plans include reviews, imports and Default email delivery.
Free
The essentials
$0USD / 30 days
Collect and show useful reviews with included delivery.
- 100 orders with review invitations per 30 days
- 1 GB total media storage
- Product and store reviews with photos/video
- Collect and display optional attribute scores
- Basic widgets and default carousel
- Automatic invitations and one reminder
- CSV/Yotpo import, export and moderation
- Default delivery and verified own sender
No subscription fee.
Contact RootmadeGrowth
More from your reviews
$14USD / 30 days
Add richer review displays and connect your marketing tools.
- Everything in Free
- 1,000 orders with review invitations per 30 days
- 5 GB total media storage
- Product questions & answers
- Attribute filters and extra widget layouts
- Product grouping
- Klaviyo and outgoing webhooks
14-day trial through Shopify.
Contact RootmadePro
Your teams, connected
$49USD / 30 days
Connect marketing and customer service in one review workflow.
- Everything in Growth
- 5,000 orders with review invitations per 30 days
- 10 GB total media storage
- Separate marketing and customer service inboxes
- Customer problem handoff and service outcomes
- Automatic problem flagging
- Publication deadlines
14-day trial through Shopify.
Contact Rootmade| Feature | Free | Growth | Pro |
|---|---|---|---|
| Orders with review invitations / 30 days | 100 | 1,000 | 5,000 |
| Total media storage | 1 GB | 5 GB | 10 GB |
| Product & store reviews, photos/video | Included | Included | Included |
| Optional attribute scores and score bars | Included | Included | Included |
| Basic widgets, default carousel, colours and labels | Included | Included | Included |
| CSV/Yotpo imports, export and moderation | Included | Included | Included |
| Internal notes, personal data checks and text/media moderation | Included | Included | Included |
| Review incentives | Included | Included | Included |
| Google product review XML feed | Included | Included | Included |
| Default delivery & verified own sender | Included | Included | Included |
| One automatic reminder per order | Included | Included | Included |
| Product Q&A | — | Included | Included |
| Attribute filters & extra display controls | — | Included | Included |
| Product grouping | — | Included | Included |
| Klaviyo & outgoing webhooks | — | Included | Included |
| Marketing / customer service handoff & inboxes | — | — | Included |
| Automatic problem flagging & publication deadlines | — | — | Included |
| AI problem classification (connection required) | — | — | Included |
Clear allowances. Each unique order counts once when its review invitation cycle starts, regardless of products or split shipments. Each order allows an initial invitation, one reminder or manual resend, and one thank-you email. Klaviyo invitation orders also count; merchant notifications do not. Media storage is a total allowance and does not reset monthly.
There are no automatic overage charges. At the order limit, new invitations wait for the next period or an upgrade. Follow-ups for orders already counted continue within their sending cycle. At the storage limit, new media uploads stop; existing reviews and exports remain available.
Growth and Pro are billed per store every 30 days through Shopify, excluding applicable taxes. Trial eligibility and the start of charges appear on Shopify’s approval screen. Klaviyo subscriptions and sending fees are separate.
Contact RootmadePractical questions
Know what to expect.
Does Rootmade work with my theme?
Rootmade supports Online Store 2.0 through Shopify app blocks. Place blocks in a compatible section or an Apps section, and configure each template you use. Older themes are not supported.
Can I import existing reviews?
Yes. CSV and Yotpo imports include product matching and a preview. Download the sample and read the steps.
Can emails come from my own address?
Yes, after you verify a domain you control and activate the sender. Use a real mailbox so customer replies reach you.
What happens when an allowance is full?
New invitations wait for the next period or an upgrade. Follow-ups for already counted orders continue within their sending cycle. Full storage prevents new media uploads. Existing reviews remain available, and there are no automatic overage charges.
Are imported reviews verified purchases?
An import alone is not proof of a purchase. Keep the source and verification information accurate when migrating reviews.
Rootmade Reviews